Fresh is best! Optimise the freshness of your coffee whether you're making espresso, plunger, stovetop - any method - by investing in a grinder and coverting your whole coffee beans into ground beans as you need.
Freshly roasted coffee is a perishable product that stales with expoure to oxygen and the environment. If your coffee is pre-ground and is not going to be consumed straight away, it's best to keep the coffee beans in it's whole form until you're ready for it. HOT TIP: store your coffee in a dark, cool, dry place like your pantry to also help maintain optimal freshness. We supply our coffee in opaque, resealable bags with a premium one-way valave to also help the process of ensuing you're getting the best in your cup!